Pick a topic buyers search, not one you like
Your webinar title competes with a prospect's inbox. Win by promising a specific outcome to a specific role: how CFOs are cutting SaaS spend, what the DPDP Act means for your CRM. Curiosity gets registrations; specificity gets the right registrations. Interview two customers about their current headache and the topic writes itself.
Promote on a three-week drumbeat
Week one: announce to your list and LinkedIn, get the team sharing. Week two: publish a short teaser clip and a value post that stands alone. Final week: reminder emails at seven days, one day and one hour. Half your attendance registers in the last seventy-two hours, so late promotion is not desperation; it is where the volume lives.
Deliver for the replay as much as the room
Forty percent of your audience will only watch the recording, so structure accordingly: strong first three minutes, visible agenda, chapters at edit. Live, spend half the time on prepared insight and hold questions to the end sections. One confident speaker with real examples beats three panellists agreeing with each other.
The follow-up is the actual campaign
Within twenty-four hours: replay link, the slides, and one specific next step, segmented by behaviour. Attendees who stayed past the half get a direct meeting offer; registrants who missed it get the replay and a summary. The webinar earns attention; the follow-up converts it. Most teams invert the effort and wonder why pipeline never appears.
Frequently asked questions
What attendance rate should I expect?
Thirty-five to forty-five percent of registrants is healthy for B2B in India. Obsess over registrant quality and replay views more than the live count.
How long should a B2B webinar be?
Forty-five minutes including questions. Long enough for substance, short enough to keep a decision maker on a weekday.
Which platform should we use?
Zoom and Google Meet cover most needs; choose based on your audience's firewall reality and your follow-up integrations rather than feature lists.
Ready to move? Explore our events and webinars or plan your first webinar and we will map the fastest route for your situation.